MAHAMANDI 2020

Here is the time everyone has been waiting for. Get ready once again for the big event of the year, Yes you got it right – MAHAMANDI 2020, the trademark event of NITIE Mumbai. Several activities to increase the socio-economic aspects of business by propagating handcraft toys and stationery made by underprivileged children are done at Mahamandi. It delivers the vision to the students of the open market. It also provides them with an opportunity to apply the theory of consumer behaviour and bring in all the management knowledge to empower the lives of destitute children. 

It has been an initiative by NITIE in tie-up with NGOs like Navnirmiti and CRY on their side. It has been recognized by the Ministry of HRD for value addition towards social development. ‘B-school Innovation Award’ was given to NITIE. Mahamandi combines the entrepreneurial spirit and practical approach towards learning integrated with a sense of social responsibility. All the profit made out of the event is used for the upliftment and betterment of underprivileged children. 

But, the scenario is entirely different this time, due to the unprecedented COVID pandemic. 

On a national level, the pandemic had halted supply and value chains abruptly, bringing global production levels to a standstill. In an atmosphere of breeding uncertainty, small local businesses need more support than ever before, being one of the primary shock-bearers due to the pandemic. 

Indian Prime Minister’s ‘Vocal for Local’ campaign renewed the optimism among Indian brands, who quickly took the cue and aligned their brand reputation with the campaign. Big Indian players re-fashioned their marketing strategy promptly and their sales pitch now focused on ‘Indian and Indigenous’ as big themes.

But, the scenario is entirely different this time, due to the unprecedented COVID pandemic. On a national level, the pandemic had halted supply and value chains abruptly, bringing global production levels to a standstill. In an atmosphere of breeding uncertainty, small local businesses need more support than ever before, being one of the primary shock-bearers due to the pandemic.

The arrival of the COVID has brought about many unknown situations this time. Not only it has disturbed the supply chain, but it has also caused a major decline in global production. Local and small businesses have to be aided more, amidst this unprecedented situation, as they are one of the most vulnerable in the market.

The 'Vocal for Local' campaign is not only about boosting the national brands and businesses but it has also sparked the desire to become self-dependent. The campaign has encouraged the local start-ups to own and claim their businesses. In the course of the campaign, it needs our massive support to make it successful in the long run.

Swadeshi Pledge of NITIE Mandians!

Namashkars .. Mai NITIE Mumbai Ka Chatra bhol ra hu !

Mai aur mera sabhee NITIE ka Chaatr ne yae sikaa ki.

Local mere liye zaroori hai

Aur, local ke liye vocal hona meri zimmidari bhee hai

Samay se hum ye bhi seekhe ki, local ko.. hume hamare jeevan ka mantr banana hai !

Isliye, hum NITIE ke saare Chatra gan, ‘ Local kae liye, Vocal ban gayae ‘!

Mera Desh --------Bharat Desh ----- Sundar Desh !

Hum NITIE Ka Chaatr local products ko kareedte hai !

Aur, Hum chaatr local products ko garv se duniya bhar me prachar bhee kar rahe hai !

Aur ek meethi kabar ! Hum ise - Vocal about Local - Vyavasay ko, hum hamari padai mae bhee lagu kar rahe !

Ye prayas ka naam hai.. Swadeshi Mandi -- Sundar Mandi !

Mera Desh - Sunder Desh - Mera Mandi - Sundar Mandi ! .

Jai Hindh ! Jai Hindh ! Jai Hindh !