Saturday, 15 August 2020

Tilkut Machine


Indian Prime Minister’s ‘Vocal for Local’ campaign renewed the optimism among Indian 
brands, who quickly took the cue and aligned their brand reputation with the campaign. Big 
Indian players re-fashioned their marketing strategy promptly and their sales pitch now 
focused on ‘Indian and Indigenous’ as big themes.

However, the ‘Vocal about Local’ campaign is not only for the big brands. India’s desire for 
self-sufficiency and self-reliance reflects in the campaign, and it infuses affinity with home-
grown start-ups and develops a sense of brand ownership in businesses. And in this 
resolution, we must appreciate the ideas and innovations that arise from within our country.

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